Denise Goldberg's blog

Tuesday, March 04, 2008

Eyes wide open

Sometimes things have to smack me in the face before the meaning sinks in. This one should have been obvious, but it wasn't. And my eyes were wide open. I saw the image, but apparently I didn't really see it.

I was in a meeting, and I watched the screen saver kick in on a colleague's laptop. Shapes moving, swirling. There were three images, an eye wide open, a bee flying in a swirling pattern, and the letter M. Swirling, and then settling into a final position. An eye, followed by a bee, followed by M. Ah, it's the name of my employer spelled in images instead of letters!

For your viewing pleasure, the eye-bee-m image can be viewed on wikipedia. The logo was designed for IBM by Paul Rand in 1981.